Marine Hugonnier
Pan Am France | Housed in Chicago, Illinois - 21.10.2015, 2019C-Type print184 × 124.6 × 7 cm ( 72 7⁄16 × 49 1⁄16 × 2 3⁄4 inches )
TRAVEL POSTERS are a series of large format images exploring the acclaimed Pan Am advertising campaign designed by Chermayeff and Geismar in 1971 and photographed by Magnum’s photographers. These posters, which feature evocative, unspectacular and anti-corporate images of far-flung places, are emblematic of the most progressive design of the 1970’s and now a symbol of late modernism.
MH has been exploring the travels of these jet age posters through the digital age in a literal way: questioning how their travels on the internet have affected them. By looking at their appearance on the internet and comparing their resolution and gradations of colour - in other words their loss or addition of substance, Hugonnier explores the new existence of these travel posters as digital files and investigates the schift of contemporary images between a perspectival view and a computerised model.
